BASIL@KRAEHER.CH

@BASIL.KRAEHER

BIOGRAPHY
Basil Kräher, born on the 3rd of June 2000 in Zurich, Switzerland, is a Graphic Designer, Photographer, and Fashion Model currently based in Tokyo.

His journey into the world of design began during his apprenticeship at HAVAS Switzerland, an international advertising agency, followed by a consequential internship at ARTSNEXT, an innovation agency. It was during these formative experiences that he encountered the intricacies of Japanese design, finding himself instantly captivated by its profound aesthetic principles, such as Mono No Aware. Driven by this fascination, he immersed himself in extensive self-study, delving into the theoretical works of eminent Japanese designers, including Kenya Hara. This not only honed his design skills but also deepened his appreciation for the rich cultural tapestry of Japan, prompting him to undertake multiple journeys to the country and eventually pursue language studies there.

After commencing his studies in Tokyo in December 2020, Kräher recognized the significance of connecting with the city's vibrant creative milieu. Modeling in the fashion industry became his gateway, facilitating networking with influential Japanese creatives and providing firsthand experience and insights into their methods.

Over the past two years, leveraging this network, Kräher has collaborated on a diverse array of projects, assuming pivotal roles in creative and art direction at the intersection of Fashion, Music, and art-related clients. His portfolio spans traditional graphic design, fashion photography, art direction for album covers and film posters, to the direction of music videos.

Thanks to his extensive skill set and understanding of their interconnectedness, he was able to bring all these elements together into cohesive final products. It is within this ability to conceive and comprehend interdisciplinary concepts and processes, where Kräher finds his strength and vision. He firmly believes that the future lies in working and thinking in a multidisciplinary manner, rather than just excelling in a single field.

With his foundation in graphic design and traditional advertising agency training and subsequent internship in an innovation agency, he brings a unique blend of curiosity and a fresh perspective, alongside his expertise in graphic design to the table. On top of that he possess a keen eye for beauty and a natural sensibility for emerging trends.

Now, as he enter the next phase of his creative journey, he’s filled with excitement about partnering up with fellow creatives and further refine his skills. Together, let's create impactful and meaningful experiences and go bold into the future!